Prop's Boat Shop
Overview
Prop's Boat Shop is a fictional boat reseller and outfitter based out of Seattle, Washington. The project involved the development of an original logo, color palette, typography, business materials, and a comprehensive brand guide. The brand was created to embody the nostalgia of traditional boat design and the excitement of being out on the open sea.
The logo for Prop's was inspired by traditional deck prisms, which were set into the decks of ships to refract light down to the lower decks. The brand's color palette includes bold shades of blue and maroon, which evoke a sense of the ocean and adventure.
Business materials created for Prop's Boat Shop include business cards, letterhead, and envelopes, all of which feature the brand's distinctive logo and color palette. The comprehensive brand guide provides detailed information on the brand's visual identity, including guidelines for use of the logo, color palette, and typography.
The Prop's Boat Shop branding project was recognized for its excellence and won a gold medal and best of show at the 2019 WSPA Print Excellence Awards. This achievement is a testament to the project's outstanding creative vision and execution. The Prop's Boat Shop brand is a dynamic, memorable, and effective representation of a passionate and dedicated business, serving the needs of boaters everywhere.
